The Inbox Set

$69/ Figma$99

Save 30%

No. 02 · 60 email designs from campaigns sent to 11M inboxes

Sixty email designs, rebuilt from the campaigns that performed best for our clients, sent to more than 11 million inboxes: launches, restocks, founder notes, reviews, education, offers, and the 12 flow emails from No. 01.

What's inside

48 campaign templates and 12 flow templates, built in Figma with auto-layout
Two type pairings and a colour system you swap in one place
Mobile-first at 600 px, checked in Gmail, Apple Mail and Outlook
A subject line and preview text for every design

What's in the margin. Beside each design: what it did for the brand it was built for, where it sits in a flow, and the one element that carries the click.

The result it's built on. A home-fragrance brand lifted campaign click rate from 1.2% to 3.1% after moving to this layout system.

Choose the edition. Figma gives you every design. Figma + Klaviyo HTML adds each one as a drag-and-drop template that imports straight into Klaviyo.

A studio wall of marked-up ad and email printouts above a desk

Run on real budgets before you could buy it

Every Margin edition comes from work our studio ran for clients between 2019 and 2025, kept only if it beat the control, and annotated by the strategist who ran it.

Built from 140+ brands and $312M in tracked revenue
Margin notes beside every file: why it won, what to change
Instant download, opens in the tools you already use
14-day money-back guarantee

4.8 from 4 reviews

4.8

Our emails finally look like a real brand
Swapped in our fonts and colours in about an hour. Click rate on campaigns went from 1.4% to 2.9% the first month.
Hannah K., founder, candles
The flow emails match No. 01 perfectly
Bought both. The twelve flow designs drop straight into the playbook's flows. Whole system live in a week.
Sam O., ecommerce manager, pet food
Great designs, Figma only
Wish there was a Canva version for my team, but the HTML edition imports cleanly into Klaviyo so it worked out.
Lucia M., brand manager, beauty
Worth it for the notes
Each template says what it did for the brand it was built for. That changed how I write subject lines.
Tom W., founder, outdoor gear