The Retention Playbook

$89/ Playbook$129

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No. 01 · The 9 flows behind 38% of revenue from email

Most DTC brands make 10–15% of their revenue from email. The brands our studio ran made 30–40%. The difference wasn't the copy. It was nine flows, built in the right order, with the right timing.

This is that system: the flows and campaign calendar we ran for 140+ brands between 2019 and 2025, written down send by send.

What's inside

9 core flows, mapped send by send: welcome, browse, cart and checkout abandonment, post-purchase, review request, replenishment, win-back, sunset
52 campaign briefs, one for every week of the year, each with the angle, the offer logic and the layout
120 subject lines that cleared a 45% open rate for our clients
The deliverability checklist we ran before every launch

What's in the margin. Every flow carries the strategist's notes: why the second email waits 26 hours, when to drop the discount, and what it did for the brands we ran it on.

The result it's built on. A cold-brew subscription brand went from 14% to 38% of revenue from email in 90 days with these flows.

Choose the edition. The Playbook is the 148-page PDF with Figma flow maps. Playbook + Klaviyo flow files adds every flow as a ready-to-import Klaviyo template, live in an afternoon.

A studio wall of marked-up ad and email printouts above a desk

Run on real budgets before you could buy it

Every Margin edition comes from work our studio ran for clients between 2019 and 2025, kept only if it beat the control, and annotated by the strategist who ran it.

Built from 140+ brands and $312M in tracked revenue
Margin notes beside every file: why it won, what to change
Instant download, opens in the tools you already use
14-day money-back guarantee

4.8 from 5 reviews

4.8

Paid for itself in four days
Rebuilt our welcome and cart flows over a weekend using the Klaviyo files. Flow revenue was up $6.2k in the first week. The margin notes on timing alone were worth the price.
Marcus T., founder, coffee subscription
Finally, the why
I've bought three email courses. This is the first thing that told me why the second email waits a day and what to change when it doesn't work. Email went from 11% to 27% of revenue in two months.
Priya S., head of growth, skincare
The campaign calendar is the sleeper hit
52 briefs means I never stare at a blank Monday again. We send twice a week now and unsubscribes went down, not up.
Jordan L., co-founder, apparel
Dense, in a good way
It's a lot. Took me a full day to read properly. But every flow is laid out send by send, and the deliverability checklist fixed a Gmail problem we'd had for months.
Elena R., marketing lead, supplements
Better than our old agency
We paid an agency $4k a month for flows that looked like this but performed worse. Wish I'd found this first.
Dev P., founder, home goods