Creative

The Statics Archive

$49/ 120 templates$69

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No. 03 · The static ads that kept winning, from 11,400 we shipped

Our studio shipped 11,400 static ads for DTC brands. These are the layouts that kept winning, rebuilt as templates and sorted the way a creative strategist thinks: by angle.

What's inside

120 or 240 templates in 1:1, 4:5 and 9:16, in Canva and Figma
12 angles: problem and solution, us versus them, testimonial, offer, founder, feature callout, before and after, unboxing, listicle, stat, comparison, UGC frame
A one-page brief per angle: when to run it, the headline formula, what to test first
The testing tracker we used on every Meta account

What's in the margin. Notes on every layout: the hook, the proof, and the one thing not to change.

The result it's built on. A skincare brand cut its CAC by 41% in six weeks by testing angles from this archive instead of new visuals.

Choose the edition. 120 templates covers the twelve core angles. 240 adds seasonal, launch and bundle sets.

A studio wall of marked-up ad and email printouts above a desk

Run on real budgets before you could buy it

Every Margin edition comes from work our studio ran for clients between 2019 and 2025, kept only if it beat the control, and annotated by the strategist who ran it.

Built from 140+ brands and $312M in tracked revenue
Margin notes beside every file: why it won, what to change
Instant download, opens in the tools you already use
14-day money-back guarantee

4.8 from 5 reviews

4.8

Found two winners in the first test
Ran six angles from the archive. Two beat our control by a wide margin and one is still our best ad three months later. CAC down about a third.
Aisha B., performance marketer, wellness
Sorted by angle is the whole point
Other packs give you 1,000 pretty layouts. This gives you the angle, the headline formula and what to test. My creative briefs are twice as fast.
Ryan C., creative strategist, agency
Canva free plan works fine
Was worried I'd need Pro. I didn't. Swapped our product shots in and had 20 ads ready by lunch.
Megan F., founder, kitchenware
Get the 240
Started with 120 and upgraded for the seasonal sets before BFCM. Should have bought the bigger one first.
Carlos D., ecommerce lead, apparel
My media buyer asked where these came from
Thumb-stop rate on the testimonial angle was the best we've had. The briefs make sense to non-designers too.
Nina V., founder, jewellery